Agricultural marketing, regional economics and agritourism


  • Agricultural marketing
    Market research, agribusiness marketing management, strategic marketing, conception and implementation of marketing plans, conception and implementation of pricing models, marketing strategies for regional food specialities
  • Regional development and agritourism in rural areas
    Analysis and optimisation of regional value chains, potential analyses for rural tourism, conception and implementation of regional business models, consultancy in rural tourism
  • Regional politics of rural areas
    Evaluation of political instruments for rural areas, economic modelling and assessment of regional interdependencies


Prof. Dr Andreas Hochuli, Lecturer in Agricultural and Regional Economics

Lorenz Probst, Lecturer in Economics and Business Management

Hannah Hofer, Assistant

David Raemy, Research Scientist


Projects and research contracts

The following reference projects are a selection of our latest research contracts.

Innovative business models for agritourism

Regionality and nature-based tourism are becoming ever more important to recreational pursuits and holidays. This project analyses success factors for and the potential of rural tourism, with a focus on networking between agritourism and other tourist offerings as well as with regional commerce. The aim of the project is to develop innovative business models that are fit for the future and to bring them to market.

Project management: Andreas Hochuli

Project description

Value-creation study on the Simplon development axis 

The BLS railway company (Bern-Lötschberg-Simplon-Bahn AG) operates the stretch between Bern and Brig via the Lötschberg tunnel. Tourists account for almost 70% of the total passenger numbers, including car transport, on this stretch. BLS intends to extend the ‘Lötschberger’ service to Domodossola as of 2018 and introduce hourly trains, which would significantly improve connections along the Simplon axis. In addition, BLS plans to operate car transport between Brig and Domodossola, also as of 2018. The expansion of services will change mobility needs not only along the Simplon axis but also along the Bern-Brig axis. Mandated by BLS and Canton Bern’s location development office, HAFL has drawn up projections of the effect of this expansion on value creation and employment along the Simplon axis.  

Project management: Andreas Hochuli

Management Summary (pdf, German only)


Vitality and attractiveness of rural areas 

The Federal Office for Agriculture is responsible for implementing agricultural policy, which includes the development of rural areas dominated by agriculture. In this pilot study, HAFL and the economic research and policy consultancy Ecoplan AG have identified agricultural factors influencing rural areas in Switzerland. For this research, the project team has established indicators to measure the interdependencies between agriculture and the vitality and attractiveness of rural areas. 

Project management: Andreas Hochuli

Final report (pdf, German only)


Completed projects



Prof. Dr Andreas Hochuli


Phone +41 (0)31 910 21 66